Brand
Investments that transforms, new brand concept of Grupo Argos
31 October 2018Brand | OCTOBER 31, 2018
In Grupo Argos we are convinced of the capacity we have as a business group to make investments that transform the societies in which we are present, while preserving the richness of our biodiversity and generating social progress.
Today we feel the power of being a relevant infrastructure holding company in the Americas. A global business group, a leader in the cement business, with a unique platform for investment in road and airport concessions, and a differentiated and innovative portfolio in both conventional and renewable energies.
For all this, we want to present the new advertising campaign that will be seen in the press, radio, television and social media, which revolves around a new corporate video that summarizes the commitments of Grupo Argos related to our conviction of building sustainable works that bring peopole together and promote the development of the regions, with our actions guided by the principle of the generation of shared values and with the development of projects that improve the quality of life of our cities.
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