Our brands

At Grupo Empresarial Argos, we have a brand strategy built on the House of Brands architecture. In this way, Grupo Argos, as a holding company, supports and backs its three strategic businesses: Cementos Argos, Celsia, and Odinsa.

Brand strategy

We are an infrastructure investment manager with over 90 years of history and COP 51 trillion in consolidated assets under management across 18 countries in the Americas. We manage an integrated portfolio focused on cement, energy, road and airport concessions, urban development, and real estate income.

Since 2019, Grupo Argos has positioned itself as a vocal, expert, trusted, and approachable brand, present in the daily lives of Colombians through its businesses and with deep expertise in infrastructure investments and operations. At the heart of the brand is its higher purpose: to positively transform the lives of millions of people.

In its role as a holding company, Grupo Argos acts as a strategic enabler, transferring brand equity to its companies. Based on this vision, a planned, strategic, and sustained process was launched, which included the renewal of its digital channels, including the corporate website, the official talent attraction portal, and the creation and management of a robust social media ecosystem.

Today, Grupo Argos maintains an active presence on X, LinkedIn, TikTok, Instagram, YouTube, Facebook, and Spotify, from where it develops a communication strategy aimed at all its key stakeholders.

Likewise, the brand has been consolidated as a seal of endorsement for its businesses. This vision comes to life through brand campaigns in which both the holding and its operating companies take center stage. Cementos Argos, Celsia, Odinsa, Summa, and the Grupo Argos Foundation benefit from a strategic endorsement system that amplifies visibility and strengthens the reputation of the business group as a whole.

Our brand pillars

  • Awareness

  • Differentiation

  • Advocacy

Our Brand Strategy in Key Milestones

• 2019: Recognized among the most attractive employers by Universum
• 2020: Entry into the Merco Companies ranking – position 23
• 2021: Merco Companies – position 14; +CTG Award
• 2022: Merco Companies – position 9
• 2023: Forbes – World’s Top Companies for Women; Bloomberg Gender-Equality Index
• 2024: Forbes – World’s Best Employers; Merco Companies – position 8; Merco Digital – position 19
• 2025: Merco Talent – position 15

Between 2019 and 2025, we grew from 3 to 6 active social media channels, with a community increase of over 400%. We have implemented successful influencer marketing campaigns, recognized with awards such as Best LinkedIn Campaign and Best Video Marketing Campaign at the Interlat Latam Digital Awards.

Today, the digital community of the Grupo Empresarial Argos has surpassed 2 million users, reflecting the impact and strength of our brand strategy.

Our presence

Countries